Lifestyle is a modern style of photography that combines the best of two distinctly different photographic genres. Lifestyle blends the instant nature of photojournalism with the preparedness of studio portraiture. We achieve ‘a day in the life’ look with an editorial quality that may be staged but looks totally natural
A primary goal of this art of subtlety is to tell a story about YOU in YOUR environment in a natural, energetic, authentic way. The images may resemble snapshots, but everything from the lighting to location and styling details are deliberately thought out to support a certain mood, feeling and look.There is direction involved but not over-staging. If something looks too perfect, it doesn’t come off as real.
Another emphasis of Lifestyle photography is to capture natural reactions and interaction between its subjects. After all, that energy is at the heart of what we want to remember about our life, relationships, and events at any given time. We like to call it Directed Reality in a totally natural way.